Safeway rolled out the program for all of its loyalty cardholders in 2012, promising more than just coupons and discounts. Many residents of the DFW Metroplex are already familiar with Just for U, which is offered in the region’s Safeway-owned Tom Thumb stores. It’s a bold move for a company that’s had a long-time aversion to loyalty programs, and a more recent aversion to digital coupons.
Eventually, other regions are expected to follow. The initial rollout is to Albertsons’ stores in the Southern Division, which encompasses the Dallas-Fort Worth area and a scattered few nearby stores over the state lines in Arkansas and Louisiana.
Three years after discontinuing digital coupons, one of the nation’s largest grocery chains is bringing them back – and adopting a new acquisition’s personalized pricing platform that some once feared it might do away with.Īlbertsons today is introducing Safeway’s “Just for U” to some of its own stores for the first time.
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